What is planned for Times Square
Secret NYC reports that Times SquareTimes SquareThe neon canyon at Broadway and Seventh Avenue, the world's most visited and most locally avoided intersection. is set to get a huge new hotel, the StandardX Times Square. The project is described as the North American debut of The Standard brand’s more irreverent sibling. The headline numbers are 1,800 rooms, a free-fall thrill ride, a 1,000-foot observation deck and a rooftop pool. It would sit in the heart of Manhattan, close to the Broadway theaters that pull many visitors into this part of town. The report frames it as more than a place to sleep after a show.
Why this should not change your 2026 booking
For a 2026 trip, this is future news, not a current attraction. Treat the project as a marker for later trips until an official opening and booking date is published. If you are choosing a Times Square base for a Broadway weekend, book on current room inventory, not on renderings. Do not assume the pool or deck will be open to non-guests until access details are published. Wait for a real opening date before you rearrange a skyline visit or a hotel shortlist around it.
What to watch before booking
Keep an eye on the official Standard brand channels for a confirmed opening date and room rates. Until then, use Times Square as a convenience for theater nights, not as a neighborhood to spend whole days in. Our Manhattan guide can help you choose between Midtown convenience and quieter bases with better subway links. When the hotel does open, 1,800 rooms in one building could change last-minute availability around the theater district, but only after the doors open.
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Frequently asked questions
Is the StandardX Times Square open now?
Will non-guests be able to use the observation deck or rooftop pool?
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All prices and times on this page are ESTIMATES and change often. They are a starting point from an independent editor, never official or guaranteed figures. Always check the final price and the opening hours with the official venue or operator before you book or travel.
